my RESUME bro..

IDEA

Keep searching MH370

CONCEPT

   Use high technology to search for MH370 such as satellite and radar to search for that particular airplain.

RATIONAL

 High technology such as satellite help a lot in this search and rescue mission (RNS). on the other hand this technology have a wide range of coverage world wide. This P.S.A give a motivation to RNS team to keep on searching for MH370. On the other hand, this P.S.A told the people that RNS team will never stop searching for MH370.

IDEA

HOPE FOR MIRACLES

CONCEPT

Asking people to keep hoping that passenger in MH370 still survive  and alive until now.

RATIONAL

Until now MH370 still have not found yet. There are no hard prove that can be assure MH370  is stranded at Hindi Ocean. This P.S.A is to persuade people to keep hoping and in the same time keep praying on MH370 passenger safety. The hand below the airplane show that we hope MH370 will come back. However, all we can do as normal people, just leave the searching activities done by expertise, our responsibilities is to support them in their work. 

PSA

IDEA

Driving illusion

 

CONCEPT

The father driving an invisible car

 

RATIONAL

This "Buckle Up" PSA show how your loved ones are waiting for your arrival. Sadly, accidents could happen and seat belt may save your life. The mother and kids act as the seat belts during the accident that shows the message to us the belt may give u another chance to be with your loved ones again.

PSA coment

IDEA

Woman face injured and worsened

   

CONCEPT

The injury became worse

RATIONAL

"It rarely stop" slogan for this PSA,  this video shows that the woman's face is already injured at the beginning. She managed to recover slowly after a few seconds but unfortunately, the injury became worse till the end. At the last second, the woman seems to give reactions like someone threatened her. 

print ads coment

IDEA
Predator is chasing its prey

CONCEPT
Cars in animal prints

RATIONAL
This scene shows that BMW is the predator (leopard), chasing its prey, Mercedes Benz as a zebra. It shows that BMW is at the top of car hierarchy as leopard is at the top of food chain.

print ads coment

IDEA

Even the FedEx's rival used its service.

CONCEPT

Trailer carried two trucks

 

RATIONAL

As we know, FedEx is the best courier company the world. Even its competitors have to use their services to deliver the packages. In this scene, FedEx portrayed that Ups used FedEx's trailer to deliver its consignments.